Strategic Content Optimization Project
The following work highlights the work I have done for the Strategic Content Optimization Project. My group, comprised of Lexi Mathai and Lita Sone, chose to do a collaboration with Patagonia and the National Park Conservation Association (NPCA). The product of the collaboration is patches that depict a fraction of the National Parks that people visit every year.
This is the finished planbook for the project. It is a product of all our work to create this collaborative campaign.
This is the pitchdeck for the campaign.
Strategic Content Optimization Project Infographic
Strategic Content Optimization Project: Instagram Posts
Patches made in Adobe Illustrator
